There was a time when eating some meatballs did not make you want to buy a Billy bookshelf. Thirty years, in fact. It was on May 6, 1996, when the Ikea mothership landed among us and the extraordinary shockwave did not take long to arrive. It was easy, clean, young, and cheap. And there were (in theory) many possibilities. Some people went, in those early days, to Ikea to get ideas. They entered the stores and left without buying anything, with their eyes and heads full of ideas. That leaving without buying didn’t last long. One fact. 6% of Catalans born in these three decades were conceived in Ikea beds. If that impresses you, and returning to the topic of the meatballs from the Swedish restaurant inside the facilities, you should also know that 8.7 million meatballs have been served and eaten, so that if you stacked one meatball on top of another (and on top of the other, the one) we could build a tower 60 kilometers high.