Everything comes from Benito’s mind. It’s a unique case that we might never see again. He calls me and I say he’s crazy, how is he going to do this. But the impossible is what we want to do,” says Puerto Rican music promoter Alejandro Pabón to a captivated audience at the CCCB Auditorium. Pabón, with his ‘r’s turned into sonorous ‘l’s, explains how Bad Bunny’s 30 residency concerts in Puerto Rico were born, which the team, he confesses, “we code-named the Super Bowl, without knowing he would sing in it later.” Thirty performances that have shaken up industry models but especially his country, where, he lists, they have even brought dominoes back into fashion and made the government understand that music can be one of its great export products. Now they are creating open studios for young people.

Only a few days remain until Pope Leo XIV’s historic visit to Barcelona, and the preparations are already palpable in the air. The signage for the Popemobile’s route, the placement of flags on balconies, and the anticipation of a public eager to sing the visit’s anthem, Alza la mirada. Even the pontiff himself, it is said, has already mastered his blessing in Catalan.