‘Souvenir SA’, the economic empire of Gaudí that earns 240 million euros per year
Barcelona aspires to play in the first division of global monumental tourism. And if it has those aspirations, it’s because last February, the Sagrada Família crowned the 172.5-meter Jesus tower, the tallest of the temple that Antoni Gaudí began to build in 1882 and which, one hundred years after his death, has become one of Barcelona’s great economic and cultural drivers. “I don’t know if we are fully aware, but we now have a global icon on par with the Eiffel Tower, the Taj Mahal, or the pyramids of Egypt,” reflects the director of Turisme de Barcelona, Mateu Hernández.