Massimo Dutti sneaks into the top 10 most desired brands in the world
As is customary every August, Lyst Index has published the ranking of the most desired brands for this second four-month period, showing slight changes in consumer tastes and the appeal of each brand. Chanel maintains the leadership of this ranking, fueled by the excitement sparked by Matthieu Blazy. The launch of its Coco Beach and Métiers d’Arts 2026 collections has helped maintain interest in the French house, while searches on Lyst for Chanel sunglasses grew by more than 70 percent in the last quarter.