Now that cult directors like Christopher Nolan endorse the creations of YouTubers like Curry Barker and Kane Parsons – directors, respectively, of two horror films that are making a splash, Obsession and Backrooms – and others like Radu Jude highlight the explosion of creativity they find on TikTok instead of in cinema, it may be easier to look without prejudice at the broad world of content creators and recognize the possibilities of their new languages. In any case, there are awards that for five years have recognized the most relevant influencers, the Ídolo awards, organized by one of their most visible faces, Aida Domènech (Badalona, 1989), better known as Dulceida. And now those awards, which were born and have been presented year after year in Madrid – last year at Ifema, the city’s fairgrounds – are moving to Barcelona thanks to the support of the Generalitat and the City Council, and from their first gala on December 2 they hope to contribute to the renewed momentum that the audiovisual sector is experiencing with projects like Catalunya Media City at Tres Xemeneies and the construction in the Parc Audiovisual de Terrassa of the largest set in Catalonia.