Most citizens have become accustomed to making our purchases through bank cards. It is a comfortable, easy, fast, and effective system that saves us various annoyances or inconveniences: having to locate an ATM, always carrying money, or relying on the establishment we visit to have cash change. To the usual advantages, we must now add another additional benefit: the possibility that the amount we have spent returns to our account. This is known as “cashback” (literally, “money back”), a reward formula that, recently, has started to gain popularity in some banks and stores.
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Now, Banco Sabadell takes a step further in its value proposition for individual customers by incorporating this new service. The launch of Sabadell Cashback allows obtaining money returns for making purchases with a card at a series of stores participating in the program. This initiative, which has been gradually rolled out among all the bank’s customers, is part of a broader strategy aimed at strengthening the connection with customers, as well as rewarding the regular use of their cards.
In a first phase, Sabadell Cashback is available for individual customers, although the bank is already considering future expansions of the number of beneficiaries, such as the later inclusion of freelancers. This proposal is supported by a network of more than one hundred stores spread across different sectors, including well-known brands such as BP, Uniqlo, Just Eat, Lidl, Vivagym, or Adidas. The intention is for the offer to be renewed periodically, depending on the agreements reached, with the aim of maintaining an increasingly dynamic catalog perfectly adapted to the true consumption habits of customers.
Pay and receive
The service will be available to all individual customers who have a debit or credit card from the bank and will operate fully integrated into the bank’s mobile app, without the need to activate promotions through codes or coupons. The program’s operation follows a very simple logic: the customer checks the app for the cashback offers available at any given time. When they make a purchase with their card at one of the participating stores, they receive a percentage of the amount as a direct credit to their account.
The incentives range between 10% and 15% of the purchase, potentially reaching up to 30%
These incentives may vary depending on the store and the promotion, with percentages ranging between 10% and 15% of the purchase amount, although in certain cases they can reach up to 30%. The money is credited monthly to the account linked to the card, once the period for possible returns from each store has passed.
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In addition to the general percentage, we can find other types of higher returns in specific stores, as well as special campaigns. Cashback can be applied to physical or online purchases and has proven to be a very useful tool to reduce daily expenses effortlessly.
The program’s operation follows a very simple logic: the customer checks the app for the cashback offers available at any given time
Personalized experience
One of the distinctive elements of this proposal is its high degree of personalization, as well as the fact that it is a fully digital experience. Banco Sabadell has enabled a specific space within its app that allows customers to check available offers, review the history of returns, and track the status of their settlements.
The system also includes automatic notifications that inform the user when they generate cashback with a purchase or when the credit is made to their account, enhancing transparency and visibility of the benefit obtained. This full integration into digital channels responds to a clear pattern in current banking: simplifying user interaction and facilitating clarity and effectiveness of operations. Thus, the customer does not need to perform additional actions beyond paying with their card, which makes using this service easier.
Banco Sabadell has enabled a specific space within its app that allows customers to check available offers, review the history of returns, and track the status of their settlements
Banking proposal
Sabadell Cashback reflects a significant structural transformation in the bank’s operation. The focus is no longer only on the traditional banking product but on the overall user experience and generating added value in daily life. In this context, reward programs linked to payments are consolidated as a key tool to further strengthen ties and recognize customer loyalty.
