Primavera Sound is closer to reaching the glory of streaming its concerts and positioning itself at Coachella’s level in terms of live viewership. For the first time, the three days of performances at the Fòrum – from June 4 to 6 – which can be followed worldwide, will include all headliners of this edition, with two exceptions: Massive Attack and My Bloody Valentine who, for reasons that have not been disclosed, have decided not to participate. The broadcast can be followed for the first time on ‘La Vanguardia’s’ website, in addition to Twitch and Amazon Prime.
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Thus, this time the streaming includes artists such as The Cure, The xx, Gorillaz, Alex G, Addison Rae, Amaarae, Bad Gyal, Bestia Bebé & JADE, Big Thief, Doja Cat, Father John Misty, Geese, Jade, Knocked Loose, Little Simz, Mac DeMarco, Men I Trust, Oklou, Role Model, Skrillex, Sudan Archives, Viagra Boys or Wet Leg.
The festival carries out the broadcast together with the Amazon Music platform, its partner. And the broadcast is mainly done through Twitch and Prime Video, both free, using the same signal seen on the screens arranged on each stage of the Fòrum. A signal that will also be broadcast by the website of La Vanguardia. CUPRA and Levi’s are this time the sponsors of the exclusive global broadcast that Primavera Sound has been producing for the fourth consecutive year.
New Feature
This year the broadcast approaches 24 hours, as the live stream that starts each day at 7 p.m. and ends at 3 or 4 a.m. will immediately restart as a rebroadcast
The new feature is that this year it approaches 24 hours of broadcast, as the live stream that starts each festival day at 7 p.m. and ends at 3 or 4 a.m. (Spanish time), will immediately restart and be broadcast a second time. This rebroadcast gives a second chance to those who could not watch it live.
“It’s a measure designed especially for viewers in countries with very different time zones, for whom a headliner’s performance might have been at ungodly hours like 7 in the morning,” explains the festival’s communication manager, Aleix Ibars.
The streaming has two channels, 1 and 2. The first is more dedicated to headliners and live performances, while the second focuses on slightly smaller artists and performances that will have been recorded at another time. For the most part, performances taking place on the four main stages will be broadcast: Estrella Damm and Revolut, which host most of the big groups on the lineup, and also Occident and Cupra.
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Of the 40 or 50 concerts covered by the streaming, many are by small bands that thus receive the Primavera Sound seal”
Aleix Ibars
Primavera Sound communication manager
“But festivals have achieved a global prescriber role, often introducing certain artists. So, of the 40 or 50 concerts covered by the streaming, many are by small bands that thus receive the Primavera Sound seal. And it’s fantastic that this can happen not only with the 70,000 people who come to the Forum every day, but with the millions who follow the broadcast,” Ibars points out.
As in previous years, a production team located in a truck makes a broadcast similar to a television program possible. Previously, a team has outlined the schedule according to which concerts will be fitted, based on their priority, time slot, or the artist involved. “And, Coachella-style, in addition to the concerts, there are interviews with artists and presenters introducing them.”
Amazon follows a policy of not providing figures, but the project is consolidating and offering many more streams worldwide. “Their project already has an identity, and artists are clear that it is a platform to be seen on and to ensure that everyone talks about their performance at Primavera Sound,” he concludes.
The music festival that has achieved the greatest global impact with its live broadcasts is Coachella
The music festival that has achieved the greatest global impact with its live broadcasts is Coachella. In its edition last April in Indio, California, the organization and YouTube expanded coverage to seven simultaneous stages, multiview, vertical broadcasts, and 24-hour content. Figures have not been made public, but subsequent analyses speak of millions of online viewers and a record audience.
External tracking mentions peaks close to three million recurring viewers. And if in 2018 Beyoncé took the record with 458,000 simultaneous viewers, this time Justin Bieber is mentioned with no less than 10.6 million. A gigantic leap in less than a decade.
