Thousands of football fans gathered this Sunday at the Zócalo in Mexico City to exchange 2026 World Cup stickers in an attempt to break a Guinness World Record for the largest simultaneous sticker swap.
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The initiative, organized by Panini, was held simultaneously in Mexico City, New York, and New Jersey, aiming to bring together as many people as possible exchanging stickers of players and teams participating in the World Cup.
During the event, fans of all ages searched for the stickers they were missing to complete the official album. For many, the true value of the stickers is not in their price, but in the excitement of completing the collection and sharing the experience with other collectors.
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Some historic stickers, such as those from Lionel Messi or Cristiano Ronaldo’s early World Cups, can fetch hundreds of dollars on the market, although most attendees were drawn by the atmosphere and community spirit.
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