The ‘game’ of identities: the battles of ‘farming aura’ triumph among teenagers
Aura or Laura?, do you gain 1,000 aura points or lose them? The phenomenon of the “aura” has crossed screens this 2026 and materializes in hundreds of young people gathering in parks and squares for the so-called “aura farming battles.” For some, these concepts will sound completely strange, and for others, they will be familiar, but behind this whole movement there is much more than some laughs, memes, or judgmental looks. Experts point to a form of generational communication that shows how young people and adolescents build their identity, relate, and respond to the society around them.