One of the most popular meeting points in downtown Barcelona, the Apple Store on Passeig de Gràcia, reopened its doors this Tuesday after a six-month interior renovation. The changes included replacing the floor, removing the trees in the central area of the store, and the large video screen at the back, opposite the entrance.
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The renovation of the Apple Store is partly motivated by changes in customer habits. A large area has now been created at the back of the store for picking up online orders, a trend that has grown significantly in recent years. In addition to the different product category zones, part of the store’s tables is dedicated to showcasing the deep connectivity of devices within the brand’s ecosystem.
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On the upper floor of the store, in addition to having a panel for purchasing accessories, the Apple Store has an area for conducting tutorials for customers or other types of consultations, such as repairs. On the lower floor, in an area not open to the general public, is the business service area.
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