Florentino Pérez has already made a move in the election campaign. On the same day the board approved his candidacy for the Real Madrid presidency elections, a gigantic banner appeared on a street in the capital in the purest Joan Laporta style.
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The large banner is located on a building near the Santiago Bernabéu, where you can see an image of the white club’s top executive, along with the slogan ‘Much history to make’ and the cities where the team won the seven Champions under his leadership: Glasgow, Lisbon, Milan, Cardiff, Kiev, Paris, and London.
Florentino Pérez has relied on his legacy to kick off the campaign, awaiting the formalization of Enrique Riquelme’s candidacy, with an action reminiscent of the one carried out by his counterpart at Barça in December 2020, when Laporta ran for Barça elections.
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At that time, the banner was located 100 meters from the Bernabéu and was displayed for a month. On the same banner, there was an image of Laporta with the slogan of his campaign: “Laporta president, estimem al Barça” and the message in Spanish: “Ganas de volver a veros”.
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