Like those mothers who take great care in the kitchen to celebrate the long-awaited return of their child after a long period that has felt eternal. Telecinco gave it their all with “the return of the prodigal son home,” as Carlos Sobera said during the presentation of the new contest that hosts the forbidden fruit of television in its finale: that Rosco which for legal reasons has been renamed La Rueda and returns to the Mediaset channel years later. Two legendary contestants and four regular guests, like those chatty great-aunts who always have a place at the festive table. Plus a host who is a guarantee of success even though he is everywhere. Telecinco put everything on the line to take the lead. But they didn’t succeed.
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The return of “the most famous test on television,” as Sobera called it, disappointed those who expected a tête-à-tête with Pasapalabra from Antena 3 and its AlaZ. And the strategists at Mediaset have chosen to air Rueda la letra an hour before its main competitor. The goal: to steal the audience, because it really takes effort to watch the same contest twice in a row. Sorry, I mean almost the same, because those 8 differences in the puzzles have been introduced to try to avoid lawsuits. But not even with these. Atresmedia is not playing games and is preparing a complaint. Another one.
That said, the first day of Rueda la letra already left a television gem. The contestants had to guess a word using only two clues. And the former MasterChef judge, Samantha Vallejo-Nágera, nailed it:
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-Desert animal.
-Penguin.
It really takes effort to watch the same contest twice in a row; sorry, almost the same
The move, which also sought to retain viewers after the contest aired, has so far failed. Triple failure. On the premiere day, which draws the most attention, not only did Antena 3 continue to outperform Telecinco in that time slot, but so did La 1. And if we look at the numbers for the two contests, the data is overwhelming. Rueda la letra achieved a 9.4% share while Pasapalabra got 17.8%. 624,000 viewers versus 1,365,000. Yes, the Rosco has returned to Telecinco, but not the audience. However, the season is very long. And it can also become very long. Like a penguin in the desert.
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