Real Madrid footballer Vinicius Jr is making headlines these days for a notable physical change, though not so evident at first glance. What’s new about his face that makes him more attractive? His chin. It’s undeniable. The square jaw is a cultural archetype of masculinity, not a trend in aesthetic medicine. Its genealogy is recognizable from Superman and Captain Thunder comics, continuing with Batman or Captain America: a strong jaw, defined cheekbones, and even a dimpled chin set an aesthetic standard. In classic cinema, Clark Gable, John Wayne, Gregory Peck, and Charlton Heston all embodied it. There is, therefore, a connection between jaw, power, and masculinity: a square face visually functions as a kind of armor, making the character appear stronger, more determined, dominant, or resilient.
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While Henry Cavill has it naturally, the press speculates about names like Tom Cruise and Brad Pitt, while Zac Efron and Kanye West have openly admitted to it, and of course, the Brazilian footballer Vinicius. Dr. Rafael Fernández, with clinics in Barcelona and Madrid and a client list in Dubai and Mexico City, has specialized in a facial definition treatment that is increasingly in demand. He has named it ‘diamond jaw’. We asked him why everyone yearns to be Henry Cavill.
“With a more defined jawline, what men seek is to project power and confidence. They feel stronger. To many patients who come with a very delicate, sometimes literally childlike face, I tell them when we finish that they now have a ‘bad boy’ look.” This is an outpatient treatment based on hyaluronic acid that lasts barely 20 minutes and is requested by men of all ages and social statuses, from young people influenced by social media to divorced fifty-somethings who want to re-enter the market. “In any case, I want to emphasize that men interested in looking like a specific image, be it an actor or an Instagram celebrity, should forget about it: everyone has their own features, and it’s about enhancing one’s own beauty, improving oneself; that’s why each treatment is personalized.”
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Vinicius’s case is the most recent, but not long ago, well-known names like Zac Efron and Kim Kardashian went through this process. Indeed, they too want Angelina Jolie’s chin. In recent weeks, the American press has speculated about more A-list names in Hollywood, including Brad Pitt and Tom Cruise.
Although Dr. Fernández’s eye is perfectly expert – he has already improved 13,000 jaws – making definitive statements is treading on slippery ground. “I don’t dare to affirm that they have had facial touch-ups, but I can compare images from years ago and current ones, movies, interviews, and I observe that they used to make more movements, they marked their forehead and frown lines more, and now when they speak, they appear more static, you see that the nasolabial folds are gone, few wrinkles… In short, as doctors and specialists, we know that aging arrives, slowly or progressively, but it is inexorable.”
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