A mantle of flowers dresses these days the most exclusive beach club on Larvotto beach, in Monte Carlo. It features daisies, chrysanthemums, roses, and poppies on a white background that wraps, with its exaltation of spring, hammocks, umbrellas, and tableware. The Flora print represents that implosion of gucciness that Demna Gvasalia so much celebrates and analyzes in every design he creates for the luxury brand since his appointment as creative director in 2025.
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This year, moreover, the print invented by the brand and brought to life by the Italian illustrator Vittorio Accornero celebrates a special anniversary, and the house celebrates it with this fresh intervention to recover its history and its connection with Monaco.
It was sixty years ago when Rodolfo Gucci decided to commission the creation of a special accessory from Accornero for one of the house’s most exclusive clients: the Princess of Monaco. In an intoxicating version of Botticelli’s Allegory of Spring, the illustrator imagined the garments of the nymph Chloris reborn as Flora, a lush field of flowers in 37 different colors, hand-drawn on a silk scarf. That was the beginning of an unbreakable bond between Gucci, Grace Kelly, and floral prints as a signature element of the brand.
In this colorful garden by the Mediterranean Sea, an exotic flower stands out among the others. Júlia Mas, art director and content creator, possesses that singular beauty of the past. With porcelain skin and crystalline eyes that contrast with her jet-black hair, this 23-year-old Catalan blooms among the undergrowth of social networks. In less than two years, she has managed to become relevant in the art of visual storytelling on platforms like Instagram and TikTok, both in front of and behind the camera, as a photographer.
Her passion for fashion goes back a long way, when her mother, who was manager of a chain of stores in Barcelona, taught her to cultivate her own style and then care for it and make it grow little by little. “I experimented with clothes from a very young age, especially vintage, and when social media appeared I researched and started to publish my vision of fashion, art, and beauty,” she says after the session.
Mas belongs to a generation that does not close doors and hates being pigeonholed. “I have been writing since I was little, I really like photography and art direction, and I have studied advertising. It is true that I have a frustrated dream which is to be a film director or screenwriter, but for now I am enjoying this path and the opportunities that social media are giving me,” explains the Catalan content creator.
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Among her artistic hobbies is also music. From a very young age she learned to play the harp and the cello and, although she does not plan to pursue them professionally, the sensitivity that this classical education has given her is reflected in her way of moving and also in her romantic vision of life. A devoted fan of The Cure, if she had to choose a song to encapsulate this vital moment it would be Pictures of You.
“Nowadays craftsmanship and creativity, the story behind each piece, is what really catches the attention of young people, what brings us closer to luxury. Because we understand the exclusivity of this type of houses as a consequence of that care in savoir-faire,” assures the artist, who has half a million followers on social media when asked how luxury can approach Generation Z.
Dressed in the best pieces from the Gucci Flora collection, Julia Mas has that old Hollywood glow that promises to take her far. And although her story is still to be written, her rise will undoubtedly be interesting.
On the cover
All credits:
Photographer: Uxio Da Vila. Stylist: Blanca Unzueta. Makeup and hair: Fidel Fernández for Gucci Beauty. Talent: Júlia Mas @yuuulieta. Location: La Rose des Vents, Larvotto beach. Monte Carlo
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