We like to enjoy ourselves, but also take care of ourselves. Consumption habits have changed and are increasingly linked to well-being. The alcohol-free culture has been gaining strength in recent years and now represents 14% of beer consumption in Spain. And far from being a passing trend or a second option, alcohol-free beer has empowered itself as a conscious choice of millions of people who want to continue enjoying socially. Nowadays, new generations choose how, when, and how much they drink. They are clear about it.
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To this way of feeling good is added the importance that caring for the microbiota has for many people, which has driven the emergence of foods and drinks that make it possible. But if we transfer this to the beer sector, the feat becomes immense. Can you imagine being able to consume a billion probiotics in the simple and pleasant act of having a beer? Ambar has made it possible by creating the first beer in the world that takes care of your microbiota.
Zero sugar is the key
The new beer starts from the brewing process of Ambar Triple Zero Tostada, based on complete fermentations in which all the sugars in the wort are transformed into alcohol. Subsequently, this alcohol is removed through a high vacuum and low temperature distillation system, which preserves the characteristic flavor, body, and aroma. Then, probiotics are incorporated into this base without residual sugars, an essential condition, since if the beer had sugar, the bacteria would activate before reaching the intestine and die. Only in a sugar-free environment do they remain dormant – in spore form – and awaken where they should: in the intestine.
The strain used to achieve this and developed by Novonesis – a world leader in biotechnology – is Bacillus subtilis HU58, which forms spores that act as a natural structure allowing it to resist passage through the stomach and activate in the intestine, where it performs its function on the microbiota. In addition to probiotic bacteria, Ambar Triple Zero Tostada contains prebiotic fiber that feeds the microbiota.
0.0 alcohol, 0 sugar, and more than a billion live probiotics
“The challenge was not to add probiotics, but to do so without compromising the beer experience. If it doesn’t taste like beer, it’s not beer. That was the limit,” explains Antonio Fumanal, brewmaster and R&D manager at Ambar. This new launch reinforces Ambar’s role as one of the most innovative companies in the sector. That’s what being a small brewery allows: to research, have fun, experiment, make mistakes, and succeed. A way of working — more time, more tests, more listening — that has always had a clear goal: to contribute to the enjoyment of all people who consume beer. While the Alcohol-Free category has been explained for years by what it removes, Ambar’s method is justified by what it adds.
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125 years of constant innovation
This launch comes at a very symbolic moment: the 50th anniversary of Ambar Sin, the first alcohol-free beer in Spain. Half a century later, the company maintains the same pioneering vocation that led it to imagine a category that did not exist at the time. “Now we are questioning the limits of beer again,” celebrated Sergi Martínez, Marketing Director of Grupo Agora. And this Aragonese brewery with more than 125 years of history has already been a pioneer many other times: besides launching the first alcohol-free beer in Spain in 1976, it was the first to offer alcohol-free and gluten-free beer in the world in 2011, and the first 0.0 alcohol and 0 sugar beer in Spain in 2022.
Today, a new milestone connects two worlds until now separate: beer enjoyment and new wellness trends linked to microbiota care. The result is Ambar Triple Zero Probiótica. “Ambar’s coherence is not only in what we do but in why we do it. We are here to remake the world of beer without losing its essence,” declared Sergio Elizalde, CEO of Grupo Agora, to which the brewery belongs.
We are here to remake the world of beer without losing its essence.”
Sergio Elizalde
CEO of Grupo Agora
Ambar has once again broken the barriers of an iconic drink with the launch of the world’s first 0.0 alcohol, 0 sugar beer with a billion probiotics capable of reaching the intestine alive. Ambar Triple Zero Probiótica is not a supplement, it is real beer, made with the rigor of a brewery with more than 125 years of tradition and the incorporation of cutting-edge biotechnology.
