Cristina Jolonch is not an invention of artificial intelligence. She is a flesh-and-blood journalist from Barcelona who joined La Vanguardia in 1989 as an intern and quietly established herself among us to dedicate herself to the newspaper’s gastronomy section. We are talking about big names. An area where writers like Josep Pla, Manuel Vázquez Montalbán, or Néstor Luján wrote before. Cristina has many journalistic skills, but undoubtedly, her best is her humanity, which has made her appreciated and respected by the leading Spanish chefs.
Read more Ten years of (very good) Eating
Ten years ago, with Cristina, we proposed creating a gastronomic channel for the web where we could go far beyond the content we could publish in print. Thus, the Comer channel was born, since after long deliberations about the best possible name, the most direct one for the reader won. The digital world allowed us to make podcasts, videos, nutrition consultations, and all kinds of audiovisual material that has helped make Comer a benchmark in gastronomic journalism. As Jolonch rightly says, the channel defends a transversal view of gastronomy. It is not just about talking about cooking and restaurants, but about analyzing everything related to food from a sociological, historical, cultural, economic, and even political perspective. The podcasts Quédate a comer with talks by Jolonch herself with top-level chefs are an exercise in high sensitivity, where the interviewees let themselves go and explain their personal experiences that go far beyond the kitchen. More than a hundred of these podcasts have already been produced.
Read more A fierce and uneven battle
The future of journalism lies in creating spaces of intercommunication between readers and the newspaper. Forming a community that feels united and engaged in its problems and also in its hobbies. The role played by the Comer channel is fundamental in this regard. And the team led by Jolonch has managed to create a spirit that goes beyond pure information. With Comer, cooking transforms into soul.
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